ICICIDirect Vs Indiabulls Securities Vs AxisDirect: Which one is better?
Last updated August 24, 2026
This IPO News reference page covers “ICICIDirect Vs Indiabulls Securities Vs AxisDirect: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare icicidirect vs indiabulls securities vs axisdirect on service, account opening charges and amc, compare icicidirect vs indiabulls securities vs axisdirect on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Service
- Account Opening Charges and AMC
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Transaction Charges
- Account Features
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Account Features
- Trading Platform
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Trading Platform
- Broker Ratings by Users
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on User Rating
- Investment Offerings
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Investment Offerings
- Margin Trading Facility
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on MTF
- API
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on API Details
- Customer Service Offered
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Customer Service
- Tips/Research/Reports Published
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Research Reports, Tips
- Demat Account
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare ICICIDirect vs Indiabulls Securities vs AxisDirect on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- 100% digital and paperless 3-in-1 account opening facility.
- Trade on the BSE, NSE, MCX, and invest in other products.
- Place Valid Till Cancelled (VTC) order, valid for 45 days.
- Open paperless 3-in-1 account (Bank + Demat + Trading).
- One-stop shop to trade on BSE, NSE, and MCX.
- Trade in options at flat Rs. 10/order.
- Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.
- No 3-in-1 account opening services.
- No 24/7 customer support.
- Commodity and Currency Trading at Rs 20/order flat brokerage
- transfer funds in just 5 minutes
- 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | ICICIDirect | Indiabulls Securities | AxisDirect |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Rs 999 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 25 + GST per month from 1st month | Rs 750 PA (Free for 1st year) |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | ICICIDirect | Indiabulls Securities | AxisDirect |
|---|---|---|---|
| Multiple Plans | Yes | No | Yes |
| Monthly Plans | No | Yes | No |
| Yearly Plans | No | No | No |
| ICICIDirect | Indiabulls Securities | AxisDirect | |
|---|---|---|---|
| Account Opening Request |
| Transaction Charges Compare | ICICIDirect | Indiabulls Securities | AxisDirect |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for indiabulls-securities | Complete Brokerage Plans for axisdirect |
| Account Features Compare | ICICIDirect | Indiabulls Securities | AxisDirect |
|---|---|---|---|
| 3 in 1 Account | Yes | No | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | No |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | No | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | No | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 2:45 PM |
| NRI Trading | Yes | Yes | Yes |
| Other Features | NIL | NIL |
| Trading Platform Compare | ICICIDirect | Indiabulls Securities | AxisDirect |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | Power Indiabulls Web | https://login.axisdirect.in/ |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | Indiabulls Securities App | AxisDirect Ring Mobile App |
| Mobile Trading App Demo | ICICI direct Mobile | Indiabulls Securities App | AxisDirect Ring Mobile App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android ICICI direct Mobile Download | Android Indiabulls Securities App Download | Android AxisDirect Ring Mobile App Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS ICICI direct Mobile Download | iOS Indiabulls Securities App Download | iOS AxisDirect Ring Mobile App Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Yes, DirectTrade – Rs 2999 PA |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Indiabulls Securities | Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Indiabulls Securities | Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Indiabulls Securities | Option Brokerage Calculator for AxisDirect |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Indiabulls Securities | Detail on Trading Platforms for AxisDirect |
| ICICIDirect | Indiabulls Securities | AxisDirect | |
|---|---|---|---|
| 267 Customer reviews Rate | 34 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 2.4 | 3.6 | 0.8 |
| Trading Brokerage Rating | 1.8 | 3.5 | 0.6 |
| Trading Platform Usability | 3.3 | 3.9 | 0.9 |
| Customer Service Ratings | 2.9 | 3.4 | 0.8 |
| Overall Rating | 2.5 | 3.6 | 0.7 |
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Indiabulls Securities is Rated 3.6 / 5 based on 34 customer reviews | AxisDirect is Rated 0.70 / 5 based on 20 customer reviews |
| Investment Offerings Compare | ICICIDirect | Indiabulls Securities | AxisDirect |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | Yes |
| Insurance | Yes | No | Yes |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | Research & Advisory | NIL |
| MTF Compare | ICICIDirect | Indiabulls Securities | AxisDirect |
|---|---|---|---|
| MTF Leverage | – | Up to about 4x leverage | – |
| MTF Interest Rate | – | 14% p.a. | – |
| MTF Segment | – | Equity Delivery | – |
| MTF Pledge Charges | – | ₹20 per ISIN per pledge | – |
| MTF Unpledged Charges | – | ₹20 per ISIN per unpledge | – |
| API Compare | ICICIDirect | Indiabulls Securities | AxisDirect |
|---|---|---|---|
| API Type | – | Portfolio API Order API WebSocket API Report API Basket API ScripMaster API | – |
| API Charges | – | Free | – |
| Customer Service Compare | ICICIDirect | Indiabulls Securities | AxisDirect |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | No | No | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | Yes |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | 1860 123 1122 | 022-61446300 | 022-61480808 |
| Account Opening Process | Online | Online paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.ibullssecurities.com/blogs-page | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | ICICI Centre,H.T. Parekh Marg,Churchgate,Mumbai – 400020 | Indiabulls Securities HeadofficePlot no. 108, 5th Floor, IT Park, Udyog Vihar, Phase – I, Gurugram – 122016 | Unit No. 2, Phoenix Market City,15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website | https://www.icicidirect.com | https://www.ibullssecurities.com/ | https://simplehai.axisdirect.in |
| ICICIDirect | Indiabulls Securities | AxisDirect | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | Yes |
| Research Equity Reports | Yes | Yes | Yes |
| Research ETF | Yes | No | Yes |
| Daily Market Report | Yes | No | Yes |
| Free Tips | Yes | No | Yes |
| Quarterly Result Analysis | Yes | No | Yes |
| News Alerts | Yes | Yes | Yes |
| ICICIDirect | Indiabulls Securities | AxisDirect | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 29900 | 49200 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | Rs 25/month AMC + GST | ₹500 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | Nil |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | For BSDARs. 50/- or .05% of the transaction value (whichever is Higher).For Non BSDA-within Indiabulls: ₹20/- or .02% of the transaction value (whichever is Higher). For Non BSDA-Outside Indiabulls ₹30/- or .03% of the transaction value (whichever | ₹10 |
| Demat | ₹50 per set up | ₹5 per certificate (Min ₹50 per request) | ₹3 per certificate |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹35/- for every 100 securities/MF units or part thereof | ₹10 for every hundred securities (Min ₹10) |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹25 |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹25 |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹25 |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹25 |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | Nil |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
| ICICIDirect | Indiabulls Securities | AxisDirect | |
|---|---|---|---|
| Likes | 100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review… | Investment Product Suite with access to stocks, derivatives, currencies, commodities, IPOs, mutual funds, and other products. Quick and hassle-free onboarding process via Indiabulls Securities app or website Comprehensive trading platforms with mobile app, web portal, and PIB desktop terminal Offers advanced orders like basket order, bracket order, cover order. Free API Access and IB Algo for algo trading NRI trading is available with Indiabulls Securities. Detail Review… | Open paperless 3-in-1 account (Bank + Demat + Trading). One-stop shop to trade on BSE, NSE, and MCX. Zero Demat AMC for 1st year for Axis Bank account holders. Multiple brokerage plans for traders and investors. Trade in options at flat Rs. 10/order. Unlimited Brokerage-free options trading for the first month. Ring revolutionary app and desktop-based platforms provide an investment opportunity. Free trading tools like scanners, options strategies, advanced charting, & indicators. Get free trading calls, investment ideas, and research reports. Hassle-free investment in bonds & debenture on the “Yield” platform. AI-powered investment ideas and wealth management advisory services. Buy Now and Pay Later with E-margin. Free 20 calls per month. Detail Review… |
| Dislikes | High brokerage charges. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review… | No 3-in-1 account opening services. No 24/7 customer support. Detail Review… | High account opening fees. It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc. It does not have a flat discount brokerage plan. Detail Review… |
| Special Offers/Promo | Free Account Opening Commodity and Currency Trading at Rs 20/order flat brokerage No demat AMC for the 1st year transfer funds in just 5 minutes Open Instant Account Now | Current Promotion offer from Indiabulls for InvestorGain Visitors 🆓 Free Account Opening 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency 💰 Free Mutual Funds & IPO Investment ⚡ Trade up to 4x Margin on MTF 🚀 Open Instant Indiabulls Account Now! | |
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